As the number of Web sites continues to expand and consumers increase their use of the Internet, we focus on finding ways to convert your visitors to buyers and boost return visits to your sites. The rise of information and communication technologies has created new marketing reality dimensions among internet users. The cutting edge for business today is e-retailing and while the full extent of the pandemic’s economic cost continues to unfold, it’s clear that retail has been one of the industries hardest hit. Overcoming a crisis means having the right people in place and valuing the human factor. To develop a more effective retail Website, it is important for us to consider the shopping orientations of your target market. With ongoing store closures, more and more people are shopping online. And as online traffic spikes, it’s critical that your retail website can handle increased volume. Responsiveness is the influencing factor, followed by personalisation, ease of use, assurance and website design. These are the factors that influence the consumer buying decision in e-retailing websites.