Buying behaviors have changed dramatically in the last six months and many of those behavior are likely to stick. People are planning their visits to stores more carefully, leading to a spike in interest for real-time information.
People care about what’s in stock, and they want to know whether a store offers curbside pickup and when its doors open and close. Everyone needs reassurance that they’ll find what they’re looking for before they leave home.
For example, in Germany, we’ve seen search interest for “opening hours today” double compared with last year. And global searches for “in-stock” have grown more than 700% year over year.
At the same time, shopping locally has become even more important: searches containing “available near me” have more than doubled globally.