The actions and decisions of consumers who fall in the broad age bracket of 30 to 55 years, affect the global economy significantly, directly and indirectly.
This section of consumers has the highest purchasing power/consumption capacity and decision-making authority relative to any other group, making them the leading influencers of global economics.
Their online behavior and digital actions have a profound impact on businesses across industries. Often times, this even extends to industries seemingly unrelated to the actions, and these impacts may not even be immediately obvious.
The only way to understand the result of these actions is to study them and derive behavioral patterns.